Fast-Moving Consumer Goods

Building on more than five decades of experience, the Khudairi Group is a leader in the marketing and distribution of a variety of branded and private label consumer goods throughout Iraq. Through its subsidiary, the al Nadir Trading Company (ANTC), Khudairi Group serves the direct retail and wholesale markets in Iraq with an extensive supply chain and network of storage and distribution facilities and personnel. Al Nadir Trading Company is one of the few distribution companies that are fully operational in Iraq today, providing coverage over the entire Iraqi territory despite the significant operational challenges.


Fast-Moving Consumer Goods

Through long-term strategic partnerships with our vendors, Al Nadir Trading Company (ANTC) focuses on providing our markets with high-quality products and competitive pricing while helping Iraq eat and live better.

approach

ANTC is not your average trading company. We don't just sell products; we seek to add true value to our brands and partners and to continuously improve as a company.

  • - We maintain a well-trained and professional sales force & embrace a company culture that rewards performance
  • - We invest in employee development and training
  • - We employ modern merchandising techniques to optimize product sales: re-shelving, product facing, display case optimization, etc.
  • - We invest in targeted multimedia advertising campaigns across TV, radio, web, and print
  • - We offer strategic promotions throughout the year to maintain and improve market share
  • - We conduct detailed market research on our products and competitors, and use this information to devise customized sales strategies

Assets and Facilities

ANTC maintains a proprietary network of storage and distribution facilities throughout the country including:

  • - Trained, professional sales force
  • - 16,500 m2 of warehousing space distributed across Baghdad, Erbil, Basra, and Sulaymaniyah, including forklifts, reach stackers, etc.
  • - We employ modern merchandising techniques to optimize product sales: re-shelving, product facing, display case optimization, etc.
  • - 31 distribution trucks, including cold transport
  • - 5 sales vehicles
  • - GPS tracking for vehicles
  • - Custom IT and inventory management hardware/software